5/19/2023 0 Comments Groupon getaway deals![]() Your operating costs are covered, and you’ve attracted a set of affluent, avid travelers to your property, with the opportunity to generate even more revenue from on-site purchases, such as additional nights, room upgrades, dining and in-room entertainment. In the example above, those are 1,000 largely incremental room nights that would have otherwise gone unsold. Though a room is in play for each Groupon sold, we’ve found that the model is best understood as a marketing vehicle. If you’re a hotel revenue manager, you might be thinking “You want me to give away a $200 room for $50?” Total margin generated if 1000 vouchers are sold: $10,000 ![]() Here’s an illustration to show how it can work: These consumers will turn to Groupon Getaways with Expediato discover new travel opportunities - in their own backyards and across the country - that in most cases would not have otherwise been on their radar. It is a young and affluent audience, with over half earning more than $70,000 a year. It is first and foremost a low cost, low risk customer acquisition and brand introduction channel.Īt launch, Expedia and Groupon will market Groupon Getaways with Expediato our huge combined audience of more than 50 million subscribers in the U.S. ![]() So what does this new channel really mean for travel suppliers? The news itself touches on some of the hottest topics in the travel industry today, including the role of daily deals in travel marketing, the power of social media in brand building, and the value of the online travel agency channel in distribution. ![]() The partnership between Groupon and Expedia to form Groupon Getaways with Expedia has generated a lot of buzz and a healthy interest in the logistics of the daily deal model in travel. Note: This is a guest article by Jennifer Mellet, senior director of new channel sales at Expedia. ![]()
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